<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<style type="text/css" style="display:none;"> P {margin-top:0;margin-bottom:0;} </style>
</head>
<body dir="ltr">
<div style="margin: 0px; padding: 30px; border-radius: 0px;">
<div style="text-align: center; line-height: 1.2; margin: 0px 0px 0.5rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
Launching Successful Pop-Ups in Your Downtown</div>
<div style="text-align: center; margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
<span style="font-weight: 700;">Tuesday, November 12, 2024 12:00 PM EST</span></div>
<div style="text-align: center; margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
Hosted by Project: Pop-Up + MA Downtown Initiative / EOED</div>
<div style="text-align: center; margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
<b>WEBINAR</b> | Join Us for a Panel Featuring Past Project: Pop-Up Partners</div>
</div>
<div style="margin: 0px; padding: 25px; border-radius: 0px;">
<div style="margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
The retail landscape in downtown districts has changed since the impact of the pandemic. The strategic use of pop-ups gained traction as a way to revitalize communities and downtowns with fresh concepts, while supporting local brands ready to test drive brick
and mortar spaces.</div>
<div style="text-align: left; text-indent: 0px; margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
Since 2021, <span style="font-weight: 700;">twelve municipalities</span> in the Boston area have utilized grant funding to activate
<span style="font-weight: 700;">20+ storefronts</span> through Project: Pop-Up. </div>
<div style="text-align: left; text-indent: 0px; margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
Join MA Downtown Initiative/EOED, in partnership with the Project: Pop-Up team, to hear stories and insights from both brand founders and municipal leaders who have participated in grant-funded programs and learn how you can launch a successful pop-up in your
downtown. </div>
<div style="line-height: 1.284; margin: 0in 0in 8pt; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt;">
<span style="color: rgb(0, 0, 0);">Register Here: </span><span style="color: rgb(70, 120, 134);"><u><a href="https://www.thepopupplaybook.com/registration-page" target="_blank" id="OWA6b09bd19-95dd-482e-b187-55e14cd2e6eb" class="x_x_OWAAutoLink" rel="noopener noreferrer" data-linkindex="0" data-auth="NotApplicable" style="color: rgb(70, 120, 134); margin: 0px;">REGISTRATION</a></u></span></div>
<div style="margin: 0px 0px 1rem; font-family: Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">
<br>
</div>
</div>
<div class="elementToProof" style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">
<br>
</div>
<div id="Signature" class="elementToProof">
<div style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style="font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style="background-color: rgb(255, 255, 255); font-family: Calibri, Helvetica, sans-serif; font-size: 11pt; color: rgb(0, 0, 0);">
<br>
</div>
<div style="margin: 0px 0in 10.6667px;">
<div style="background-color: rgb(255, 255, 255); margin: 0px 0in 10.6667px;">
<p style="text-align: left; line-height: 11.75pt; background-color: white; margin: 0in; font-family: "Times New Roman", serif; font-size: 12pt; color: rgb(0, 0, 0);">
<span style="font-family: Calibri, Helvetica, sans-serif; font-size: 9pt; color: black; line-height: normal;">Emmy Hahn
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 9pt; color: rgb(123, 123, 123); line-height: normal;">/
</span><span style="font-family: Calibri, Helvetica, sans-serif; font-size: 9pt; color: black; line-height: normal;">MDI/LRRP Program Coordinator </span></p>
<p style="text-align: left; line-height: 11.75pt; background-color: white; margin: 0in; font-family: "Times New Roman", serif; font-size: 12pt; color: rgb(0, 0, 0);">
<br>
</p>
<div style="background-color: white; margin: 0px 0in;">
<p style="text-align: left; line-height: 11.75pt; margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;">
<span style="font-size: 9pt; line-height: normal;">MA Downtown Initiative</span><span style="font-size: 9pt; color: black; line-height: normal;"> </span></p>
<p style="text-align: left; line-height: 11.75pt; margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;">
<span style="font-size: 9pt; line-height: normal;">Executive Office of Economic Development</span><span style="font-size: 9pt; color: black; line-height: normal;"> </span></p>
<p style="text-align: left; line-height: 11.75pt; margin: 0in; font-family: Calibri, sans-serif; font-size: 11pt;">
<span style="font-size: 9pt; line-height: normal;">1 Ashburton Place, Room 2101<b>,
</b>Boston, MA 02108</span><span style="font-size: 9pt; color: black; line-height: normal;"> </span></p>
<p style="text-align: left; line-height: 11.75pt; margin: 0in; font-family: Calibri, sans-serif;">
<span style="font-size: 12px;">p: 857.268.3855</span></p>
<div style="text-align: left; line-height: 11.75pt;"><br>
</div>
</div>
<p style="text-align: left; line-height: 11.75pt; background-color: white; margin: 0in;">
<span style="font-family: Calibri, Helvetica, sans-serif; font-size: 9pt; color: rgb(135, 135, 135); line-height: normal;"><br>
</span></p>
<div style="text-align: left; line-height: 107%;"><br>
</div>
</div>
<div style="line-height: 107%;"><br>
</div>
</div>
</div>
</body>
</html>